UX, User Interface Design
Monochromatic streetwear brand, New York Sunshine required a minimal digital experience for the launch of the brand, including casting model talent for the look book, and creating animations of the clothes in motion.
The initial homepage greeted you with a selection of lifestyle images, look-book animations, and lay-down products, each linking you to a page deeper in the brand experience.
This launch featured a look-book gallery of select products, worn by a locally-cast artist from New York.
The shop page functioned similarly to the homepage, a clean grid of product images with a cross-hairs rollover state.
The product page showcased a high quality photo of each product, supporting images shown as thumbnails, and a grid of recommended products.
Christina Ann Rinaldi 