WEbsite design; Art Direction; onset creative direction
Content and website re-design for New York’s legacy curly hair destination, Ouidad.
A timeless collection of curl content, paired with clean page layouts were designed to support the release of new products, and 40 years of curl care experience.
Casting consultation, and onset direction were provided for the brand’s photo and video campaign. Campaign hero image featuring the four curl types.
Photoshoot 1:
Illustrated shot lists were created so our photographer, models, stylists, and hair stylists all understand the objectives for each shot, and to guarantee all campaign needs were achieved on schedule.
Web Design:
From wireframes, website mockups, and shot lists, to campaign photo and video shoot directions, this project was a major accomplishment to re-launch the Ouidad brand.
Photoshoot 2:
In addition to the campaign photoshoot, a product photoshoot was also scheduled to produce product shots showcasing each packaged product as well as texture shots out of the bottle.
Instructional drawings were commissioned to show the structure of each curl pattern.
Photoshoot 3:
The last photoshoot scheduled was for a product campaign of images featuring silky textures that were created from sketched storyboards.
This project was completed in collaboration with Watson & Co.
Christina Ann Rinaldi 